FORLENGER AVTALE MED VISMA SKI CLASSICS

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ČESKÁ TELEVIZE PROLONGS MEDIA AGREEMENT

The Public Service broadcaster in Czech Republic- Česká televize, has prolonged their Media rights agreement for Visma Ski Classics- on a multi-year basis.

Not only the TV viewership is a proof of the high interest for the tour in Czech Republic also the numbers of Czech Pro Teams and athletes have increased the past seasons.

Czech legends of the sport such as Stanislav Rezac and Katerina Smutna have played an important role for the development of Visma Ski Classics in the country, same as their national cross-country skiing hero Lukas Bauer who switched focus to long distance skiing after a successful career in the national team.

These days, both Rezac and Bauer is managing their own Pro Teams in Visma Ski Classics. 

"Česká televize is an important media partner in one of our core markets. The extensive reach through their free to air network makes the tour very accessible for fans in Czech Republic". Says Visma Ski Classics CEO David Nilsson.


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