Wsportsmedia acquires Finnish endurance sport media Kestävyysurheilu.fi

Kestävyysurheilu.fi has been transferred to the ownership of the Swedish Wsportsmedia through a business transaction.

Wsportsmedia is focused on operating in the international sports media business, including TV production, distribution of media rights, and international sporting events management.

With the acquisition, Wsportsmedia strengthens its position in the Finnish market.

During winter months, online media Kestävyysurheilu.fi reaches 100 000 to 180 000 unique readers per month.

– Kestävyysurheilu.fi has done a great job for almost ten years. The work continues and I look forward to new development steps. In the future, the focus will be more on winter sports.

– The acquisition fits well in our strategy to grow along the media landscape where we in spring 2020 also acquired the Swedish leading winter sports site Langd.se, comments David Nilsson, CEO of Wsportsmedia.

– Over the years, we have collaborated a lot with Wsportsmedia. We seemed to have a shared vision for the future and the Wsportsmedia organization is very professional.

– With the acquisition, online media has a stronger background for the future. With the synergy benefits, we will be able to offer even better content to our readers and wider visibility for our partners and advertisers, says Petri Ikävalko, one of the founders of Kestävyysurheilu.fi and who is going to continue the work with the media.

The best-known product connected to Wsportsmedia is the Visma Ski Classics series, which the company has founded and operates.

www.wsportsmedia.com

W SPORTSMEDIA is a sport marketing firm working across the sport business value chain with head office in Höganäs, Sweden